What's your score?

The #1 metric you need to know

If you're launching a fundraise soon, there's one number you need to know before you start reaching out to investors.

And it isn't your valuation.

Paul King — Founder, Towards Better

2 min read

There are two types of founder

Those that think they're ready for a fundraise...

...and those that actually know they are.

I've seen a lot of founders jump at the first investor intros they're offered, only to get maybes and "it's a bit too early for us" responses.

They end up wasting good opportunities and their fundraises drag on and on for months.

It'll find the gaps you need to fix, before investors do.

It's free to use and only takes 6 minutes to complete.

You’ll get an overall score plus a personalised breakdown across 5 fundraising success factors:

Investor Psychology & Mindset

How well do you understand how investors really make decisions?  

And have you done the work to get into the right mindset - not just to survive a fundraise but to attract investors?

Founder Story & Narrative

Investors back people > products. 

Have you crafted a founder story that hits the right emotions, and built a narrative to convert excitement into term sheets?

Numbers & Milestones

How well do your numbers stack up? 

Are you crystal clear on the milestones this round will unlock, and the metrics that will measure them?

Investor Targeting & Outreach

Have you identified the right investors, organised them into a CRM and unlocked warm intros to enough of them?

This is where you put in the hard yards - and it will have a huge bearing on the success of your round.

Process & Terms

Have you designed your fundraising process to land multiple term sheets?

And when they land, do you know how to spot the red flags and negotiate founder-friendly terms?

Fix your weaknesses - before investors find them

When you complete the scorecard, you'll get a personalised report showing your strengths and where you need to improve.

And after you've completed it, I'll send something that will help with one of the lower scoring areas.

Raise better. Scale better.

I believe our greatest challenges will be solved by entrepreneurs.

And I’m committed to helping solve their greatest challenges - fundraising being one of them.

I remove the guesswork, time-wasting and frustration in a fundraise, helping founders meet the right investors, get better terms and close rounds quickly.

If your next round is approaching, get in touch and I’d be happy to talk it through with you.

Or if you know another founder that would find this newsletter helpful, please invite them to join at this link.

Thanks for your support.